The Company that created the fragrance JayZ has sued the rapper for $20 million,Parlux fragrance filed a lawsuit on Tuesday to the Supreme Court with the claim the star refused to promote his own signature perfume.
Shawn Carter - was meant to make at least six promotional appearances including an appearance on Good Morning America, an exclusive interview with Women's Wear Daily and an in-store appearance at Macy's..Daily News Report.
according to court documents, since the scent's release in October 2013 he has made no such appearances and the company said he also failed to do any social media posts.
Parlux lawyer Anthony Viola said the company worked with Jacob the Jeweler to create five prototypes bottles which had solid gold caps and gold drizzled on the exterior which cost a staggering $20,000 each.
He said in the papers: 'Mr. Carter rejected all of them and kept the prototype'
And that was not the only thing he kept - the rapper also kept his guaranteed $2 million up-front royalty fee,
Parlux claims the perfume itself was a great product as it was successful at first but alleges Jay Z's lack of support meant interest dropped off.
The company expected to make about $50 million over two years but is now losing money,The company is now demanding the court make Jay Z pay back the $2 million up front royalty and give back 3000,000 shares, void their contract and then wants at least $18 million in damages.
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